What is this place?
The Truth Bar is a shared space where members — employees, clients and special guests of Kruskopf & Company (KC) — are welcome to come work or have meetings or host events. Basically, we figured the last thing the world needed was another conference room. So we built a bar.
Just who do you think you are to make a place like this?
Great question. When you think about it, who are we all, really? What is the meaning of all this? Are we just one atom in a speck of dust floating in a much larger univ…Oh, wait, you’re probably looking for this answer.
Why a bar? Are you all drunks like those people on Mad Men?
Hey, who are you calling drunks? We’re not drunks. We can stop anytime we want.
No seriously, regardless of what you may think, the Truth Bar isn’t about drinking. What it’s about is creating an atmosphere outside of the traditional business experience. A place where our employees and clients feel free to cut through the B.S. and share ideas, and challenge each other, all in the name of doing something bigger, smarter and bolder (we call it finding the truth, and it’s the core of our agency philosophy). Where do you typically find that kind of relaxed and open atmosphere? Exactly.
Yeah, but a bar?
Look, there are two presentation screens, a whiteboard, wireless printers and internet access. If it helps, you can just think of it as a conference room disguised as a bar. This isn’t about avoiding work, it’s about working smarter.
No, really. A bar?
Okay, this is starting to get uncomfortable. Don’t call it a bar then. How about you call it the Truth Cafe? (We do have a really nice coffee maker.) The point is, where would you rather work? Chained to a desk, stuck in some uninspiring conference room, or in a place that looks and feels like somewhere you’d actually want to hang out? It’s hard to think outside the box if you’re stuck in a cubicle all day.
Are you open to the public?
Is this some kind of gimmick or publicity stunt?
But it’s also true to the core of our culture and beliefs.
So it’s kind of not. But it is.
You are crazy.
That’s not a question, but thanks.
Every member must pass our rigorous two question screening process.